The way it works is simple, all flights start out with 10 seats at 10 dollars, then increase in price as they fill up. For example, you may look at the calender and see 60 dollars on one day, yet 10 dollars the next day.
This is just our initial cities, as our fleet grows other cities in the US, Canada, and Caribbean will be added. All flights are direct (non-stop). Other "hubs" will be added in the future to provide non-stop service to other cities. I realize this only helps people in central Ohio, or people from these initial cities who need to come to central Ohio, but expansion will be done carefully.
As an example, I just booked a flight to Burbank (LA) round trip for $40.80. The taxes were actually 80 cents more than the tickets.
http://www.skybus.com/