ghettoperson
Member
+1,943|7107

iLol'd

Proper use of the Photoshop trademark

Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.
   
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.


Trademarks are not nouns.

CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.


Always capitalize and use trademarks in their correct form.
   
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.


Trademarks must never be used as slang terms.

CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form.
INCORRECT: My hobby is photoshopping.


Trademarks must never be used in possessive form.

CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop's features are impressive.


Trademarks are proper adjectives and should be followed by the generic terms they describe.

CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.


Trademarks must never be abbreviated.

CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
Sauce: Adobe.com

Apologies if it's bindun, I searched and couldn't find it.
Invaderzim
Chicken wing?
+49|6906|Newcastle NSW Australia

ghettoperson wrote:

Sauce: Adobe.com
lol, looks like it didn't teach you english well enough.

Good find though.
joker3327
=IBF2=
+305|7056|Cheshire. UK
So we can just say its been Shopped...............it doesnt say thats INCORRECT

Last edited by joker3327 (2007-04-26 02:44:18)

DonFck
Hibernator
+3,227|7089|Finland

I'd like to write the following email:

To: pr@adobe.com
From: donfck@donfck.com
Subject: Ref: Proper use of the Photoshop trademark
Message text:


No
I need around tree fiddy.
OmniDeath
~
+726|7101

lol.

i cant believe they'd take the time to write that, but not the time to better prevent their software from being easily pirated.
Vub
The Power of Two
+188|6952|Sydney, Australia
They're doing it I think to prevent Photoshop from becoming a verb or noun or part of daily speech, because then they lose their trademark. This is because you can't trademark or reserve a word of the English language. A similar problem faces Google Inc with the word google becoming used in an increasingly verbial sense.

Should Photoshop become a verb or noun, then other products may take this word as a part of their name, and thus Adobe loses this million dollar brand.

Last edited by Vub (2007-04-26 04:26:44)

The Stillhouse Kid
Licensed Televulcanologist
+126|7099|Deep In The South Of Texas
They need to stop being titty-babies. So their product trademark has become synonymous with image manipulation. It's a sign that Photoshop has recognition and dominance in it's market.

When I need something to blow my nose in I ask for a Kleenex. When I want a soft drink I invariably say I'd like a Coke, even though in both cases I'm not being brand specific.
FFLink
There is.
+1,380|7149|Devon, England
Lol!
KEN-JENNINGS
I am all that is MOD!
+2,993|7090|949

Kleenex
Vasoline
Band-Aid
Google
Coke
Q-Tip
Sarrk
O-O-O A-O A
+788|7113|Brisbane, Australia

Fuck them, Ill call shit what I want!

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