In an interview with gamesindustry.biz, Ben Cousins - creative director at DICE Sweden - say DICE and EA might now be looking to go AWAY from the popular Battlefield franchise, albeit being a huge success.
Read the whole interview here.One of your responsibilities at DICE is to look for new IP. So what qualities are you looking for?
Ben Cousins: One of the things that DICE needs to do is to diversify away from Battlefield because, although Battlefield is tremendously successful and will continue to be so, I think the studio needs something fresh and interesting. Something which gets the studio excited; that excitement will help us get signed off by EA.
I think it's important that you believe in what you're doing. It's also important that you play to the strengths of the studio - I don't think we'd do a dancing game, for example. So we'd be looking for something fresh and interesting, something that's commercially viable, something that, if there's a gap in EA's portfolio, would slide in there but something that fits the experience of the studio.
Are you concerned about Battlefield becoming another EA series that gets churned out every year - another FIFA, another Tiger Woods?
I think Battlefield is special, and I like to think it's thought of as special within EA. When you're one of the market leaders on PC - and there are very few games that sell as well as Battlefield on PC - you need to ensure that you produce quality, and hopefully that will mean that we get more time to develop new titles.
DICE has always been at the forefront of online and I think that we're going to skip the notion of updates and go into services. I think that's the obvious way forward for us, to have continued revenue streams coming from different ways of looking at things.
Last edited by Tor77 (2007-06-15 02:45:53)