The reason I am posting this here, is that besides spending 40 minutes watching video, it gives an unique look into the thought and creation of a mp3 player, and seeing it evolve into a 'cult'. And I'd like some adult comments on it. What are you thoughts of 'perfect' marketing, why do you reckon so few companies hit such a goldmine?

http://youtube.com/results?search_query … mp;search=

part 1: http://www.youtube.com/watch?v=pXkIuksYpAU
part 2: http://www.youtube.com/watch?v=PeeyQFh6MHQ&NR=1
part 3: http://www.youtube.com/watch?v=NNS51uz5elI&NR=1
part 4: -afx2vf-wU&NR=1">http://www.youtube.com/watch?v-afx2vf-wU&NR=1
part 5: http://www.youtube.com/watch?v=aEJfwIlNdMQ&NR=1

Very interesting documentary about Apple, iTunes and the iPod.