After several months in the planning, Microsoft has finally taken the covers off its new web search engine
, Bing. Set to go live in under a week, Bing is not just a rebranding of Microsoft's previous search site Live Search but is a major update introducing new features and a new interface, touted as a "decision engine". ( video)
Having been in internal testing for a while under the codename of Kumo, Bing was unveiled today - as expected - at the All Things Digital D7 conference by Microsoft CEO Steve Ballmer. Bing is expected to start rolling out in the coming days with worldwide availability expected by June 3.
According to Microsoft, Bing will initially have four main search verticals: shopping around for products , travel planning , researching health conditions, and local business search.
You may be wondering where such a strange name came from. Yusuf Mehdi, the Senior Vice President of the Online Audience Business Group who demoed Bing on stage at D7 today, reveals "We needed a brand that was as fresh and new [...] A name that was memorable, short, easy to spell, and that would function well as a URL around the world [...] the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try."
So what do you bing? Do you think bing will prove successful compared to Google, somewhat yahoo and other search engines how successful will it be in ur mind?
source
, Bing. Set to go live in under a week, Bing is not just a rebranding of Microsoft's previous search site Live Search but is a major update introducing new features and a new interface, touted as a "decision engine". ( video)
Having been in internal testing for a while under the codename of Kumo, Bing was unveiled today - as expected - at the All Things Digital D7 conference by Microsoft CEO Steve Ballmer. Bing is expected to start rolling out in the coming days with worldwide availability expected by June 3.
According to Microsoft, Bing will initially have four main search verticals: shopping around for products , travel planning , researching health conditions, and local business search.
You may be wondering where such a strange name came from. Yusuf Mehdi, the Senior Vice President of the Online Audience Business Group who demoed Bing on stage at D7 today, reveals "We needed a brand that was as fresh and new [...] A name that was memorable, short, easy to spell, and that would function well as a URL around the world [...] the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try."
So what do you bing? Do you think bing will prove successful compared to Google, somewhat yahoo and other search engines how successful will it be in ur mind?
source
