
"Here," said Frito-Lay CEO Al Carey as he disgustedly tossed a bag of the company's new Flat Earth-brand snack crisps onto the lectern during a meeting with shareholders and members of the press. "Here's some shit that's made from beets. I hope you're all happy now that you have your precious beet chips with the recommended daily serving of fruit, or vegetables, or whatever the hell a 'beet' is."
"Mmm, dehydrated bulb things," Carey added. "Sounds delicious."
Carey appeared visibly appalled as Frito-Lay employees distributed Flat Earth snack samples to the audience.
"God help us all, would you look at these flavors," said Carey, gesturing toward a display showcasing the several varieties of Flat Earth chips, including Kauliflower Krunch, Raisins 'N Chives, Cranberry Spinach Explosion, Rutabaga Yum, Tofu Snaps, Eggplant Ecstasy, Broccoloroos, and Watercress. "Look at what you've reduced us to."
Frito-Lay delivery people drop off a "bunch of bullshit to some pricks somewhere."
"Weren't Sun Chips healthy enough for you, you goddamn hippie bastards?" Carey added.
Frito-Lay spokeswoman Lisa Greeley, who said that the company made a commitment in 2004 to develop a healthier line of snacks but "never thought it would actually come to this," described the Flat Earth brand as "tailor-made for the small, vocal minority of health-conscious consumers who apparently can't just be content with salads, bananas, apples, or any of the literally thousands of fruits and vegetables already widely available."
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