If I recall correctly, when BF2 was originally released it had similar targets for alot of the medals (none of this one hundred hours to get a expert medal) the Veteran badges all required AT LEAST 250 hours play just to be eligible for them, now 100 hours max gets you Expert, and thats before i get started on the other awards like the Medal of Valor etc.
Anyway no doubt EA will move the goal posts in the next patch and ignore addressing the real faults like the crap front end, or the rank bug (the one where you go onto a server and find your a private instead of your real rank). Or the fact that the maps arent balanced properly (Iron Gator anyone). I'd rather they realease somemore maps ..ie a plane one for special forces ....wtf is that all about !! a ribbon for it but no planes !!!!!!